Search results for " Glassdoor"

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Il controllo dell’employer branding nello spazio pubblico in rete

2017

Obiettivo di questo articolo è comprendere in che misura l’Employer Branding (EB) esprima un’autentica realtà aziendale oppure sia solo una ben orchestrata suggestione organizzativa. Dopo averne riscostruito il significato e l’impatto sul ciclo di gestione delle risorse umane (recruitment, commitment e retention), lo studio descrive tre modalità di controllo dell’EB: il controllo interno, professionale e pubblico. Le caratteristiche e le implicazioni critiche di un caso di controllo pubblico dell’EB quale Glassdoor.com vengono presentate. In particolare vengono illustrati la struttura, i servizi e le criticità della piattaforma crowdsourcing-based di Glassdoor.com (usi ritorsivo, scorretto,…

Settore SECS-P/10 - Organizzazione AziendaleEmployer Branding GlassdoorEmployer Branding controllo GlassdoorControllo
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Appearance or reality? Monitoring of employer branding in public network space: the Glassdoor case

2017

To what extent does Employer Branding (EB) express the real‐life company working environment or merely constitutes a well‐orchestrated organizational image? After reconstructing its significance and impact on the managing of the human resource cycle (recruitment, commitment, and retention) this study describes three ways of monitoring EB: internal, professional and public control. They each make use of a variety of tools in order to assess the extent to which the appearance of the employer corresponds to an authentic reality. Then, there is a presentation of the features and critical issues of a case of public EB control: Glassdoor.com. More specifically, this is followed by descriptions of…

Settore SECS-P/10 - Organizzazione AziendaleEmployer BrandingMonitoring ToolGlassdoor.comEmployer Branding; Monitoring Tools; Glassdoor.com
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